Bluemercury Rebrand 2024

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As the copy liaison to the external agency, I stewarded the brand voice—an area I began elevating in 2021. All decisions regarding tone and voice funneled through me. I synthesized the team’s contributions to craft the brand tenets and editorial guidelines for the master brand book.

Additional examples available upon request.

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Ben Friedman

Director of Accounts at Village Marketing Co. I write about the things troubling businesses learning about SEO, Websites, Digital Advertising, Local Search and more. Follow me https://twitter.com/BenRaphi