Bluemercury DEI and ESG

I started a program using Bluemercury’s email and social platforms to spotlight small, non-beauty brands at the start of each heritage month. I enriched beauty storytelling by interviewing founders and expanding their brand narratives online. I launched Bluemercury’s charitable giving initiative, directing donations to local non-profits to align with the brand’s “your neighborhood beauty store” positioning.

Ben Friedman

Director of Accounts at Village Marketing Co. I write about the things troubling businesses learning about SEO, Websites, Digital Advertising, Local Search and more. Follow me https://twitter.com/BenRaphi